80mL | 2.70 Fl Oz
Description
What It Is: A nourishing serum that offers a gently alternative to retinol. This lightweight, fast-absorbing formula deeply hydrates without any sticky residue. Infused with bakuchiol, our Age Defense Serum helps reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion.
Benefits:
Key Ingredient:
| 0.5% Bakuchiol | At a 0.5% concentration, bakuchiol, a plant-based alternative to retinol, provides anti-aging benefits like improved texture, reduced wrinkles, and enhanced firmness, while being gentle enough for sensitive or compromised skin. |
How To Use
After cleansing and toning, apply a few drops of the Age Defense Serum to the face and neck. Gently pat into the skin until fully absorbed. Follow up with your favorite moisturizer for best results.
Why We Love It!
✔ Vegan
✔ Cruelty-free
✔ Clean Beauty
✔ For fine lines and wrinkles
Full Ingredient List
Water (Aqua), Glycereth-26, Glycerin, Squalane, Hydroxyacetophenone, Bakuchiol (5,000 ppm), Vinyl Dimethicone, Hydrogenated Olive Oil Unsaponifiables, Arginine, Acrylates/C10-30 AlkylAcrylate, Crosspolymer, Xanthan Gum, Gluconolactone, Polyglyceryl-10 Oleate, Inulin Lauryl Carbamate, Adenosine, Disodium EDTA, Hydrogenated Lecithin, 1,2-Hexanediol, Copper Tripeptide-1
Customer Reviews
4.86
Based on 43 reviews
Rated 4.86 out of 5 from 43 reviews- 5 ★37
- 4 ★6
- 3 ★0
- 2 ★0
- 1 ★0
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Great for sensitive skin
One of the few products that hydrated my skin without irritating it. Found this at Walmart in Canada. It’s also hard to find bakuchiol in products that aren’t full of extracts etc so I was really happy to find this. I’ve been using it for a few weeks and it’s rlly helped my skin stay hydrated! -
Love it!
I absolutely love the Age Defense Serum! I've been searching for a gentle alternative to retinol, and this has been a game-changer for my skin. The lightweight formula absorbs quickly, leaving no sticky residue, which is perfect for my morning and evening routine. The bakuchiol works wonders—after just a few weeks, I’ve noticed a significant reduction in fine lines and a firmer, more youthful glow to my complexion. It’s also incredibly hydrating, so my skin feels soft and nourished all day long. Highly recommend this serum to anyone looking for effective anti-aging benefits without irritation! -
Fast Absorbing, Fast Acting
I received the complete age defense line and couldn't wait to test it out. During my night routine it was the perfect addition to layer after my cleansing routine and before my night cream. On my way out the door the next morning it was easy to apply and fast absorbing so as not to add any cumbersome steps to my fast paced schedule. The serum is lightweight, and blends into the skin seamlessly leaving the skin feeling supple and not greasy. Affordable, and easy to use, I would definitely recommend Excuse My Frank. -
Great Retinol Alternative
I received the Excuse My Frank Bakuchiol Age Defense Serum as a gifted product for an honest review, and overall, I’m satisfied with it! While there is a slight alcohol/chemical scent upon initial application, it dissipates quickly and doesn’t linger.
The serum absorbs quickly into the skin, leaving it feeling hydrated and plump without any stickiness. Its lightweight, smooth texture makes it easy to apply and layer with other products. Since using it, my skin feels softer, and looks more even. It’s a great, gentle alternative to retinol—delivering anti-aging benefits without the irritation or dryness that can come with harsher ingredients.
It’s effective, moisturizing, and non-irritating—making it a great addition to my skincare routine. Plus, I think it’s quite affordable compared to many other anti-aging products on the market, making it a great option for anyone looking to improve skin texture and reduce signs of aging without breaking the bank. -
Safe for sensitive skin!
I've been using this serum for a few days now, and I've loved the lightweight, non-sticky, and fragrance-free formula! It spreads evenly on my skin, and absorbs quickly. I received this product as a gift from the brand. -
A Must!
Gifted for honest review. This serum is a great lightweight texture and non sticky. It's very hydrating and a great barrier to keeping my skin moist. I love that it keeps my skin nice and firm and smooth and doesn't irritate it. And the fact that it's anti-aging and helps keep my skin looking and feeling younger is a plus. -
I've been using Excuse My Frank Bakuchiol Age Defense Serum for a few days and I am really impressed! The texture of this serum is lightweight but thick enough to absorb nicely into my skin and not drip. It feels very hydrating and calming and I love using it in my skincare routine. I look forward to seeing the anti-aging benefits over the next few weeks!
*gifted -
Non-sticky serum is my new favorite
Gifted for honest review. The first thing I loved about this serum is that it is truly non-sticky. I have used it a few weeks in the evenings on my face and neck before putting on a moisturizer. I also like that it is non-drying and instead feels like it is hydrating my skin. My skin tends to be sensitive and it does not add redness or irritate my skin. My skin feels firmer and it is definitely working on the fine lines around my face. This is my new favorite serum. -
A must have serum
This serum has been a game-changer for my skincare routine. After using it for a couple of weeks, I have noticed significant improvements in my skin. Not only has the redness decreased, but my pores and rough skin texture have also shown noticeable improvement.
One of the best things about this serum is how well it works with my moisturizer. Unlike other products that can cause a burning sensation, this serum is gentle on my sensitive skin. It has helped with my dry skin as well, leaving it hydrated and radiant. The photos I have included demonstrate the hydration my skin has received after application.
If you struggle with textured skin, large pores, and sensitivity like I do, I highly recommend giving this serum a try. It absorbs quickly and leaves a natural, youthful glow. I believe that if it has worked wonders for me, it could do the same for you too. -
Great Addition to Daily Routine
This is a nice and light anti aging serum. Which is a must when you’re 41 and want to stay youthful as long as possible. I love it’s cruelty free, safe for sensitive skin, doesn’t have a scent, goes on light, drys quick and doesn’t leave a sticky residue. -
Love this!
I am always so happy to try new serums. This serum is really nice! It has little to no scent which is great for anyone sensitive to certain ingredients or smells! This product comes out of the container super easy and it goes on very smooth. It feels great on the skin! I use it 2 times a day and I’m excited to continue using it for optimal results! -
Easy addition to morning and night skin routine
I love the convenient packaging of this serum and the built-in pump. The product has a silky consistency that goes on great under makeup or by itself. I’ve been using it with my other products morning and night. Smells pleasant and neutral and doesn’t make my skin sting or feel weird or greasy. -
Great with other products
Gifted for honest review. So far it works great with my other products. No allergic reactions unlike the eye cream. It absorbs quickly and doesn’t leave any sticky residue. But at the first use, it smell have a slight strong smell of alcohol but after the second time, the smell was gone.
Look forward to continued use to see results. -
Love it
It applies softly without feeling greasy or heavy. It looks good under makeup and sunscreen too. It does not irritate my skin at all. -
Great Serum
My skin has been pretty dry lately and this has been a wonderful alternative to the other serums I use. Definitely adding this to my nighttime skin care regimen. -
Works instantly overnight!
I noticed a HUGE difference in one evening of use. Very soft skin the next morning after washing my face. I love it! -
Great
Ok, the serum is so smooth and hydrating. I just wish it had just a TINY bit more hydration instead of getting absorbed so fast! Loved it and tried using it as a base but caught myself needing a face cream to pack on some moisture. Loved the product overall. Excited to keep using it. -
Great serum
I have sensitive skin with rosacea. This serum did wonders for my skin in terms of calming my skin down and reducing the natural redness that I have. It’s hydrating as well as I love the anti aging benefits. It leaves my skin supple and I love the ingredients which are great for anti aging. gifted product -
Great for those with sensitive skin
I have dry/sensitive skin and this works well for my skin type. I would definitely recommend for those that want an alternative to retinol and need something to help with fine line and wrinkles under the eyes. I can appreciate that the brand is very transparent with their ingredients and they put it on the front of the bottle instead of the back like most skincare brands. This serum is lightweight and pairs well with the cream! You will notice a difference in 2 weeks! I recommend as a licensed esthetician and love that it's price point amazingly low! gifted product -
New favorite serum
The Bakuchiol Age Defense Serum is a great alternative to traditional retinol for those with sensitive skin. It’s lightweight, absorbs quickly, and leaves my skin feeling soft and hydrated. After using it consistently, I’ve noticed a reduction in fine lines and improved texture without irritation. It also pairs well with other skincare products. Definitely worth adding to your routine if you’re looking for a gentle yet effective anti-aging serum. gifted product -
Light weight but packed with hydration
First of all, I love that this is cruelty/free, and vegan Clean beauty product. I have very sensitive skin and when I use retinol, I get very dry and or break out but this has been amazing on my skin. It’s very light white, but has serious Hydration. I layer it at night with a nighttime moisturizer. My skin is looking hydrated and plump, and it doesn’t irritate my skin, which I love. This will be my product arsenal for a long time. -
Effective and Clean
The Bakuchiol Age Defense Serum has been an incredible addition to my skincare routine! As a natural, vegan alternative to retinol, it’s perfect for mindful beauties who want an effective anti-aging product without compromising their values.
The texture of this serum is silky-smooth and not sticky at all, which makes it a dream to layer with other products in my routine. It absorbs quickly and leaves my skin feeling soft, hydrated, and comfortable. After using it consistently, my skin feels noticeably more plump and firm. It’s gentle yet powerful—definitely a new favorite! -
So much bang for your buck!
I am a big fan of bakuchiol! Love that you get all the benefits of a retinol while it’s gentle and doesn’t cause your skin to flake or be sensitive. Super smoothing and brightening wake up with very smooth appearing skin. -
Great addition
This serum has been a great addition to my skincare routine! I love that it uses Bakuchiol, which is a great alternative to retinol and still gives me great results! I am seeing great progress on my eye area so far, and I am look forward to seeing more results with continued use! -
Must have for all
Wow my skin felt so smooth after use ! I love the way it is so smooth ! The feeling of my skin was so nice and looked great! I love the way it felt and looked great under my foundation and concealer also ! -
Awesome
I have been using this in my night time routine and I love it. It’s very light weight which I love and goes on so smooth. A little goes a long way as well -
Loving it!
I've been using the Bakuchiol Age Defense Serum for about a week now and I love it. It has been very gentle on my skin and hasn't caused any irritation. My skin feels more plump! I haven't seen a difference in fine lines yet but I'm sure that will come with continued use. It is slightly thinner than the eye cream. I love how all the Excuse my Frank products are fragrance free and cruelty free. I'm excited to add such an affordable product to my line up! -
Very moisturizing
Impressed with his product! It was very moisturizing lightweight and my skinned did not break out. I’ve been applying this before I put on my make up. gifted product -
My new obsession
I recently tried the Bakuchiol Age Defense Serum, and I'm impressed! This serum is a fantastic alternative to retinol, offering all the benefits without irritation. It absorbs quickly and leaves my skin feeling hydrated and smooth, without any sticky residue. After a few weeks of use, I've noticed a visible reduction in fine lines and a firmer complexion. I love that it's vegan, cruelty-free, and part of the clean beauty movement. It's become a staple in my skincare routine, and I highly recommend it for anyone looking to achieve youthful, radiant skin! gifted product -
Softer, smoother skim
I have been using this product for about a week now and I can see some improvement in my skin. My skin feels a bit more plump, my texture has improved and my skin is very soft. The product is easy to use, one pump for the face, one pump for my neck. It’s also gentle enough to use nightly and also pairs well with the rest of my skin care routine. -
Great Serum
Gifted product.
Great product that is so lightweight and moisturizing, especially since the colder weather has already started and my skin is feeling it. This has been a great addition to my skincare routine. It glides on the skin and feels like a veil added on top of your skin that protects and hydrates. I just started being able to use retinoid products and have been a game changer! -
New Must Have Serum
I’ve only been using the Excuse My Frank Bakuchiol Age Defense Serum for a few days, and I’m already impressed! The serum has a silky texture that glides onto my skin, leaving it feeling soft and hydrated without any greasy residue. I’ve noticed that my skin looks more even, and any redness I had seems to be calming down. I love that it uses bakuchiol, a gentle alternative to retinol, so I can incorporate it into my routine without worrying about irritation. It’s a fantastic addition to my skincare lineup, and I’m excited to see the long-term benefits! gifted product -
Very Nice Eye Cream
I’ve been using the Excuse My Frank Bakuchiol Age Defense Eye Cream for a few days now, and I’m already loving the results. The formula feels lightweight but incredibly nourishing. After just a few applications, I’ve noticed the delicate skin around my eyes looking smoother and more hydrated. It absorbs quickly, so it works great under makeup, and I appreciate that it contains bakuchiol as a gentler alternative to retinol. My eyes feel refreshed and brighter each morning—definitely a new favorite in my routine! -
Very soothing
The Bakuchiol Age Defense Serum is a gentle, plant-based alternative to retinol that effectively targets signs of aging without causing irritation, making it suitable for all skin types. Users often see improvements in skin texture and reduced fine lines with regular use. Plus, its cruelty-free formulation highlights a commitment to ethical skincare practices. gifted product -
Soothing, vegan, skin serum
I am sadly at the age where "anti-aging" is a priority in my skincare. I am a little anxious about the ingredients that are promoted by many brands and what they do the planet. I was happy to try Excuse My Frank that is vegan and uses a retinol alternative bakuchiol. I like that the serum feels rich and substantial. A few hours later, my skin still feels dewy. My skin still feels calm (I have sensitive skin which often reacts to many products). After a few days, the results feel consistent. This was a gifted product. -
Age defying
After incorporating this serum into my skincare routine, I have to say I’m impressed with how gentle yet effective it is. The serum has a lightweight texture that absorbs quickly and layers well under other products. Over the past few weeks, I’ve noticed that my skin feels smoother, and fine lines around my eyes and mouth have softened. While the results are more gradual compared to retinol, the upside is that there’s no redness or peeling. This was a gifted product. -
Such a gentle anti-aging serum
This was gifted to me for an honest review.
I absolutely love using this bakuchiol serum! It glides on and sink into the skin so smoothly and effortlessly. This would be a great substitution for retinol or retinoid especially if your skin is sensitive like mine and cannot tolerate those actives. I really appreciate that the serum is so gentle, most likely because the ingredient list is simple and straight to the point; I can layer it easily on top of my other actives at night too without irritation.
As someone who is looking to up their anti-aging game, I would highly recommend that you incorporate this into your skincare routine. I am currently using the bakuchiol serum on nights where I’m not using my retinol and it has done wonders for my skin! -
More than I expected 😍
Gifted for review
I recently received this Bakuchiol serum and I’ve been trying for a couple of days. At the moment I couldn't be happier with the results! As someone with dry and very sensitive skin, finding the right product can be a challenge, but this serum worked wonders for me.
It leaves my skin beautifully hydrated and incredibly smooth. The texture is clean and lightweight, making it easy to apply and absorb. I also appreciate that it has no fragrance, which is a huge plus for my sensitive skin. 🥰 -
Light on my skin
This serum is very lightweight! I love that it's unscented because it doesn't feel overpowering to use. The consistency of the product feels almost like water but in a good way. It feels high quality and clean/safe for my skin. So far I have noticed my skin feels more hydrated and relaxed. I love it! -
Alrernative for Retinol
Gifted for my honest review
This age defying serum really change the game for me for the last 7day. It is super gentle and leaves my skin hydrated without irritation occurs. It is so good for me since I am nursing, and i know it’s safe.
My oily skin loves this, it plumps and soften my skin. It has thin and creamy consistency and lightweight. I just noticed It has a slight scent of plastic, but it goes away and it’s not bothering at all. -
Nice
I have combination skin but textured and my fine lines are starting to stand out. I found that giving my skin some extra moisture at night is really helping with those issues. The serum has a silky light texture. My skin definitely has a sheen after using it but it absorbs fully in less than 5 minutes. Not sticky or thick. A little goes a long way so you get your money's worth with this bottle for sure. In the morning my face looks smoother and skin is soft/supple. The pic is from the morning after use and before washing my face. It looks so healthy and plump, I love it!! Gifted product. -
Love
Excuse My Frank Bakuchiol Age Defense Serum anti-aging smells so good and when I apply it to my skin it feels refreshing, does not irritate my skin at all and works well with makeup does not glide my makeup off or anything. gifted product -
If you're looking for an effective anti-aging serum that won't irritate your skin, I highly recommend the Excuse My Frank Bakuchiol Age Defense Serum. It's a fantastic product that delivers on its promises. gifted product
